Success in commercial real estate comes as a result of three things: hard work, research, and networking. Unfortunately, a lot of emerging professionals spend so much of their time focusing on the first two components that they completely neglect the social side of the industry, and their performance takes a hit as a result.
While marketing is required in virtually every industry, it’s especially important in the world of real estate. Reaching out to prospective clients and building relationships are an essential part of the business. And if you’re looking to your job performance to the next level in 2018, you first need to come up with a marketing strategy that encourages repeat business and attracts new clients. Let’s look at some ways you can do that.
1. Start a Blog
A lot of small and medium-sized companies make the mistake of assuming that blogs aren’t important for their marketing strategy simply because their audience isn’t the blog reading type. The truth is that blogging is an important part of content marketing and is necessary to ensure that your website shows up on the first page of Google’s search results.
For this reason, you need to publish relevant blog posts throughout the month that are informative and relevant to your area of expertise – even if it’s just four or five posts a month.
2. Build a Social Media Presence
Facebook, Twitter, Instagram, and YouTube are all great marketing tools. But if you don’t have a big marketing department, you shouldn’t spread yourself too thin by managing all four pages at once. Instead, pick one and make that your primary marketing source to publish information and engage with current and prospective clients.
Your goal is to have an active presence on a social media platform in order to build a good following. So you want to update periodically throughout the week. Also, as you grow, followers will want to engage with you or come to you with questions or advice, so make sure that you to have a good response time so that you don’t keep them waiting.
3. Start an Email Marketing Campaign
People love free stuff, so a good way to overhaul your marketing strategy and generate more leads is by giving premium information for free. You can do this by starting a mailing list that visitors can sign up for on your website. From there, you can send out weekly, biweekly, or monthly emails containing useful information related to commercial real estate, like tips, strategies, and news as it happens. Along with this information, make sure to add a sales pitch with some details about your business, the services you provide, and how your readers can benefit from your services.
Improving your marketing strategy for 2018 is easier than you think, as long as you follow the principles of inbound marketing. This means creating awareness about your product/service, providing helpful information for free, and engaging with visitors on blogs and social media platforms. By doing this, you’ll be able to increase your website traffic and generate more leads, which you can then turn into actual clients.
