Return to SIOR Pulse Blog

Best SAAS Tools for Tech in B2B

Technology & Innovation

There has never been a better time for entrepreneurs and business owners who wish to thrive in the B2B sector. With enterprise activity and competition at very high levels in 2017, B2B companies require advanced tools to run their business processes, and they are more interested in finding the right Software-as-a-Service (SaaS) tools than on developing in-house solutions. With this in mind, here are some of the best SaaS tools being used by B2B companies these days:


Translating online and digital content is something that has been traditionally accomplished by hiring translators tasked with working closely with developers. When this option is not feasible, online translation agencies can be chosen, but this is not always ideal for mobile app developers and webmasters who need to preserve formatting tags, code, and CSS script. The Smartling SaaS tool allows companies to be able to translate their online storefronts, apps, and websites quickly and without having to worry about formatting or having to alter their code.


Since 2013, Routehappy has been providing a very interesting ranking and rating cloud-based solution that takes into account traveler happiness. Based on the sociological studies into the perception of life satisfaction that is palpable in countries such as Bhutan, Costa Rica and Denmark, Routehappy provide market intelligence related to the overall happiness reported on certain flights and travel routes. Google and Expedia are two major clients of the SaaS company.


SaaS solutions for business accounting are a dime a dozen, which is why the Reval platform stands out. Instead of providing the old ledger and reporting tools for company accounting, Reval offers hedge accounting, risk management, and treasury functions. This solution is used by CA Technologies.


B2B companies that handle client data need flexible backup and remote storage solutions such as Cloudberry, a SaaS platform that starts with a simple wizard and turns into a comprehensive interface to manage everything from routine backups to disaster recovery plans and virtual workstations.


Big Data projects are rarely conducted in-house these days. Thanks to SaaS platforms such as HortonWorks, B2B tech companies can offer fully scalable analytics that starts with SQL projects before moving on to Hadoop, batch processing, and stream processing. This company does not tie clients down to a single cloud platform; they can choose between Azure and Amazon Web Services.

Movable Ink

This SaaS marketing tool has reached a status similar to Salesforce in terms of popularity. In 2016, the company reported that it had surpassed its projected milestone of one billion impressions. With Movable Ink, B2B companies can send email newsletters that link to dynamic content. The idea is to change the message delivered to prospects and clients according to their browsing behavior and reaction.


It is incredible to think that this popular online collaboration platform was once scoffed at due to its choice to include social media features. The naysayers got it very wrong; Slack has become so ubiquitous that not many people realize that it is a SaaS tool. B2B companies that work with remote staff members should strongly consider making Slack their office communications center.


The value proposition of this SaaS solution is very attractive: allow all marketing materials, reports, tools, content, budgets, notes, and communications to be stored in a centralized location so that staff members and outside contractors can easily collaborate on projects wherever they may be. What Lately offers is consistency, which is something that is often elusive in marketing projects. To a certain extent, Lately is similar to Slack, but the focus on marketing certainly makes it unique.

In the end, the list of SaaS solutions listed herein is just the tip of the iceberg. B2B tech companies should think of the cloud whenever they run into issues or take on new challenges.