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The Top 10 Things I Learned from CRE // Tech, San Francisco

Business Services & Best Practices Technology & Innovation

WOW! What an amazing event last week in San Francisco! This was our first CRE // Tech event since we acquired the platform earlier this year. Nearly 400 were in attendance. Amazing group of startups on hand displaying their cutting edge technologies. Tenants in attendance. Tons of brokers from JLL, Colliers, CBRE and Cushman & Wakefield, among others. Developers/owners. Lenders. Service providers. Bloggers. Thought leaders. And so many more industry sectors represented. A packed house, standing room only!


1. There is real momentum in the CRE tech cycle. Our attendance was up 50% from last years CRE // Tech event. Not sure there has ever been an event as large as this devoted just to CREtech!

2. Brokers and owners are starting to get engaged. Just looking at the attendee list reflected that there were more users than tech people. This is a great sign.

3. Startups are generating revenue and making progress. Talking with many of the startups, many are reporting that they are experiencing real user and revenue growth.

4. My friends at JLL (Jak Churton, Tom Poser and Hillary Hogan) are positioning themselves and their firm as real thought leaders in the real estate tech space and investing heavily in marketing, as well. Seems to be really paying off as evidenced by the amazing panel of tech tenants they put together.

5. Big names in the tech and real estate world are taking notice of what's happening in the CRE tech space as evidenced by our amazing list of speakers from Facebook, AirBnB, Salesforce andWeWork.

6. Ten-X is all about the data!!! Maureen Waters, CMO, spoke at length about how their emphasis and investment in big data really positions them well to continue to grow at an astonishing pace.

7. WeWork plays very nice within the real estate industry. You might assume that having nearly a billion dollar valuation, a company like WeWork would not be spending and investing in trenches of the real estate industry... but their heavy participation in our event was a clear sign of their brand culture and values.

8. Sandeep Mathrani, is an amazing speaker, thought leader and his company, GGP,  is clearly bucking the trend in retail!

9. Tom Byrne is at it again! His announcement that he is joining Property Capsule as CEO is a great sign for the industry.

10. My team rocks! I am truly blessed to be supported and mostly, led, by an extraordinary team of professionals who put together an incredible event. Thank you team. You blew me away once again!

If you missed us in San Francisco, I hope you will join us for our upcoming events in Los Angeles and New York. And maybe, even more, to be announced. Check out CRE // Tech for details. Thanks to all those attended and supported us at this amazing event.

Onward and upward...

Michael Beckerman

Michael Beckerman

is a 25-year veteran of the real estate communications sector having founded Beckerman Public Relations and subsequently built the company into one of the top 50 largest independently owned public relations firms in the country. In March 2011, Michael launched The News Funnel and now serves full-time as the CEO of the company. The News Funnel is the largest content platform in the real estate community with thousands of news sources as well as blogs and press releases from companies and professionals. The News Funnel’s brand portfolio includes: The Content Funnel, a Content Marketing agency for the real estate industry; CRE // Tech, the largest event platform that connects the real estate industry with the tech sector; and Real Estate Tech News, a go-to resource for real estate tech information including the largest directory of real estate tech startups and companies. Michael has been named one of the most influential bloggers and social media experts by several leading media sources.