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Summer 2023 SIOR Report: Socially Influencing Your Business

Headquarter Highlights

The latest issue of SIOR Report has arrived!

The commercial real estate industry presents a tumultuous landscape for all who dare venture into its realm. In such a dynamic world, harnessing social influence has become vital for achieving success.


The Summer 2023 edition of the SIOR Report empowers professionals to thrive in an interconnected business world by focusing on key aspects such as leveraging different social media platforms effectively, navigating digital communication across cultures, understanding the emerging concept of the metaverse, and more.

In this socially-savvy new issue of the SIOR Report, delve into a variety of articles to propel your business into a successful future:


  • Getting Social (Media, That Is), by John Salustri
    • Without a doubt, incorporating digital outreach into your marketing strategy is essential. From LinkedIn to YouTube, Twitter, and TikTok, this article explores the diverse approaches professionals take to engage with their audience and build relationships, emphasizing the importance of authenticity and value in online presence.
  • Social Media Crises: Response + Prevention, by Rachel Antman
    • In the world of social media, crises can strike at any moment, causing damage to reputations and businesses. Prompt and empathetic responses, along with owning mistakes, can be essential in mitigating damage and controlling the outcome.
  • Social Proofing Your Business, by Michael Hoban
    • What is the role of social media marketing in the commercial real estate industry? Experts highlight the power of video content, organic and sponsored posts, and the significance of social media for lead generation and branding.


  • Web 3.0: How Will it Impact CRE?, by Michael Hoban
    • Web3 holds potential for revolutionizing commercial real estate by enhancing efficiency, transparency, and property management. It offers practical applications such as smart contracts, tokenization, and improved data systems.
  • When Worlds Collide, by John Salustri
    • The metaverse, while still in its early stages, is gaining hype with virtual real estate transactions. The use of technologies like Virtual and Augmented Reality (VR/AR) and the Internet of Things (IoT) can revolutionize building design and client experiences. However, digital rights and property protection remain critical considerations.


  • Communication Across Digital Borders, by Rachel Antman
    • Social media brokers targeting international audiences must tailor content to specific cultures. Research popular social channels, consider language barriers as well as visual elements, and collaborate with local influencers to connect with the right audience. Think globally, post locally.



  • Make Social Platforms Work For You, by Steve Lewis
    • SIORs emphasize the importance of relevant content, catchy headlines, and engaging visuals when it comes to enhancing your social media presence and establishing brand awareness. Platforms like LinkedIn prove effective for tracking results, but SIORs advise being consistent, active, and providing thought leadership to stand out.


  • Southeast Europe: Industrial Market Trends and Opportunities, by Andrey Filev, SIOR
    • The industrial sector, driven by retail and e-commerce, is growing in Southeast Europe (SEE), particularly in Serbia, Croatia, and Bulgaria. With increasing demand for sustainable assets and low vacancy rates in the logistics market, rental growth is expected to make industrial properties an appealing investment opportunity.

Read the Latest Issue


SIOR’s dynamic and exciting quarterly magazine addresses the concerns facing industrial and office real estate practitioners and the hot topics everyone's talking about. Articles by industry experts focus on hot topics in commercial real estate brokerage to effectively managing offices and technology. SIOR Report will reinforce your professionalism and give you the tools to excel in sales and leasing.

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The Society of Industrial and Office Realtors® (SIOR) represents the world’s elite in industrial and office brokerage. SIORs are held to the highest standard by completing thorough requirements and adhering to the SIOR Code of Ethics. SIOR is more than a designation, it’s a symbol of excellence. SIORs value the power that comes with building relationships and sharing ideas that are on the leading edge of the industry. They are the most knowledgeable, experienced, ethical, and successful commercial real estate brokerage specialists. For more information, visit