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Last month, the Society of Industrial & Office Realtors® (SIOR) celebrated its 75th anniversary at its Fall World Conference in New York City. Reflecting on the three-day event, I can't help but consider the extraordinary positive impact SIOR has had on my life.

Through SIOR, I have been fortunate to meet and spend time with some of our industry’s best and brightest minds - leaders in commercial real estate, from brokers to developers to other skilled professionals. Advanced education, in depth conversations about the market, high-level networking and balanced presentations lead everything the organization does.

It is only fitting that over the last year, SIOR also publicly set its sights on the future, making the pivot towards its next 75 years and how it will lead and shape the commercial real estate landscape.



SIOR Board members pose for a picture with General Session Speaker, Erik Qualman, at the Fall World Conference in New York City. SIOR Board members with General Session Speaker, Erik Qualman, at the Fall World Conference in New York City.



Here are my personal observations why SIOR will not only remain relevant in our constantly changing environment but continue to define excellence for those that are seeking the very best in the real estate business:

#1 Professionalism & Prestige

SIOR represents today’s most knowledgeable, experienced, and successful commercial real estate specialists. Our membership has and always will remain focused on quality over quantity. Furthermore, integrity leads the mindset of SIOR and its members.

While SIOR places tough requirements for its candidates to qualify, once achieved the SIOR designation provides immediate benefits including the prestige associated with membership, not just in the U.S. but around the globe.


#2 Cutting Edge

SIOR was ahead of the curve during the organization's formation in the early 40’s, later when the first woman joined in 1950, and as it sought to invest in and develop industrial space for solar energy back in the early 80's, to name only a few examples.

Today, SIOR is still on the cutting edge of modern day industrial and office trends. By focusing on technological innovation while also pioneering unique avenues for person-to-person networking across the globe, SIOR is positioned to continue to lead the way for industrial and office professionals into the 21st century and beyond.


hlh_4047 Members mingle with exhibitors and sponsors at the 2016 Fall World Conference.



#3 Deal Making

I have witnessed firsthand the extraordinary level of deal making that takes place within SIOR. This occurs locally, regionally and on a global level. Don’t take my word for it – look at the countless member to member deals featured at The numbers are impressive and speak to why SIOR continues to thrive.


_yve2916 Members make connections at the Speed Networking event at the 2015 Spring World Conference.



#4 Global Connectivity & Perspective

SIOR assists members expand and build upon their network through local chapter events and both regional and global conferences. There are two global conferences held every year where a thousand plus members and industry players come to one place to network, learn, and generate leads.


#5 High-Level Resources

Qualifying for the designation is just the first step in achieving real value from the organization. SIOR courses provide professional development to enhance members’ knowledge base and skill set.

Through the SIOR Report magazine and other distinct platforms, members are informed of issues, innovations, and reports about the industry. Tips and expert advice are continually provided to help members succeed, including high-level marketing tools.


#6 Life Long Friendships

While never initially contemplated when first obtaining the designation, I am proud to say that some of my closest friends are a part of SIOR. There is great truth in the following quote: “Look carefully at the closest associations in your life, for that will tell you the direction you are heading.”

I am extremely proud to be a part of SIOR – it has enriched my life both personally and professionally and I would recommend it to anyone who values the importance of high standards and a transformative, continually improving approach to their career.


yve_8509 Robert Thornburgh, SIOR, CCIM, CPM, and Bryan Poynter, SIOR, CCIM, in Nashville.
Robert Thornburgh, SIOR, CCIM, CPM

Robert Thornburgh, SIOR, CCIM, CPM

Industrial Specialist
Regional President, Brokerage, Kidder Mathews
El Segundo, CA
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