---
title: SIOR Pulse Blog | Rod Santomassimo
description: "is a best-selling author, consultant, coach and speaker. His company, the Massimo Group, works with individual commercial real estate professionals and/or their teams to create sustainable, profitable, personal businesses and building their wealth. To learn more please visit www.massimo-group.com."
---
- [Who We Are](https://www.sior.com/whoweare)
- [Chapters](https://www.sior.com/chapter)
- [Partners & Supporters](https://www.sior.com/partners)
- [SIOR Foundation](https://foundation.sior.com/)
- [Contact](https://www.sior.com/contact-us)
- [MySIOR](https://my.sior.com/home)
- [Search](Javascript:void(0);)
- [Find an SIOR](https://sior.com//find-an-sior)
- [Become an SIOR](https://sior.com//become-an-sior/become)
- [Education & Insights](https://sior.com//education-and-insights)
- [Events](https://sior.com//conferences)
- [Transactions & Data](https://sior.com//transactions)
- [Current Members](https://sior.com//current-members)
- [Who We Are](https://www.sior.com/whoweare)
- [Chapters](https://www.sior.com/chapter)
- [Partners & Supporters](https://www.sior.com/partners)
- [SIOR Foundation](https://foundation.sior.com/)
- [Contact](https://www.sior.com/contact-us)
- [MySIOR](https://my.sior.com/home)
- [Search](Javascript:void(0);)
- [Find an SIOR](https://sior.com//find-an-sior)
- [Become an SIOR](https://sior.com//become-an-sior/become)
- [Education & Insights](https://sior.com//education-and-insights)
- [Events](https://sior.com//conferences)
- [Transactions & Data](https://sior.com//transactions)
- [Current Members](https://sior.com//current-members)
# SIOR Pulse Blog
In This Section
### Education & Insights
- [Overview](https://sior.com/education-and-insights/overview)
- [Education](https://sior.com/education-and-insights/education)
- [Insights](https://sior.com/education-and-insights/insights)
- [Latest News](https://sior.com/education-and-insights/insights/latest-news)
- [SIOR Report](https://www.sior.com/education-and-insights/insights/magazine/sior-report)
- [SIOR Pulse Blog](https://blog.sior.com/)
- [Thought Leadership Series](https://sior.com/education-and-insights/insights/thought-leadership-series)
- [SIOR Weekly Newsletter](https://sior.com/education-and-insights/insights/sior-weekly)
- [Writing Opportunities](https://www.sior.com/education-and-insights/insights/writingopportunities)
### Filter by:
### Filter by:
- [Business Services & Best Practices (196)](https://blog.sior.com/tag/business-services-best-practices)
- [Headquarter Highlights (166)](https://blog.sior.com/tag/headquarter-highlights)
- [Market Trends & Analysis (150)](https://blog.sior.com/tag/market-trends-analysis)
- [Technology & Innovation (111)](https://blog.sior.com/tag/technology)
- [Office (104)](https://blog.sior.com/tag/office)
- [Industrial (75)](https://blog.sior.com/tag/industrial)
- [Management & Ownership (55)](https://blog.sior.com/tag/management-ownership)
- [Societal & Environmental Issues (28)](https://blog.sior.com/tag/societal-environmental-issues)
- [Investments (26)](https://blog.sior.com/tag/investments)
- [Deal Center (22)](https://blog.sior.com/tag/deal-center)
- [Landlord & Tenant Strategies (21)](https://blog.sior.com/tag/landlord-tenant-strategies)
- [Economy & Politics (19)](https://blog.sior.com/tag/economy-politics)
- [Leadership (7)](https://blog.sior.com/tag/leadership)
- [June 2020 (12)](https://blog.sior.com/archive/2020/06)
- [March 2019 (8)](https://blog.sior.com/archive/2019/03)
- [May 2020 (8)](https://blog.sior.com/archive/2020/05)
- [May 2021 (8)](https://blog.sior.com/archive/2021/05)
- [June 2021 (8)](https://blog.sior.com/archive/2021/06)
## Rod Santomassimo
is a best-selling author, consultant, coach and speaker. His company, the Massimo Group, works with individual commercial real estate professionals and/or their teams to create sustainable, profitable, personal businesses and building their wealth. To learn more please visit [www.massimo-group.com](https://blog.sior.com/author/www.massimo-group.com).
### Recent Posts
[](https://blog.sior.com/what-it-takes-to-stand-out)
04/09/2019
## [What It Takes to Stand Out](https://blog.sior.com/what-it-takes-to-stand-out)
Earlier last month I \[Rod Santomassimo\] invested in an exclusive, small group event, 4Ds with [Gary Vaynerchuck](https://www.garyvaynerchuk.com/) and Vayner Media. Gary Vee, as he is known,\[..\]
[Read](https://blog.sior.com/what-it-takes-to-stand-out)
[](https://blog.sior.com/five-lessons-from-the-sior-conference)
11/12/2014
## [Five Lessons from the SIOR Conference](https://blog.sior.com/five-lessons-from-the-sior-conference)
A few weeks ago I had the privilege of presenting at the [SIOR Global Conference ](http://www.sior.com/)in Nashville, TN. The conference was phenomenal. In my 25+ years in the\[..\]
[Read](https://blog.sior.com/five-lessons-from-the-sior-conference)
Prev
[1](https://blog.sior.com/author/rod-santomassimo/page/1) /
Next
## SUBSCRIBE TO SIOR WEEKLY!
**Personalized. Targeted. Relevant.** Using the power of Artificial Intelligence (AI), SIOR Weekly is a customized aggregation of CRE industry news most relevant to you, delivered right to your inbox. The more you read, the more targeted the content is to your personal and professional interests.
Sign Up Now
  
[](https://sior.com/)
- [Who We Are](https://sior.com/who-we-are/about)
- [Chapters](https://sior.com/chapters/chapter)
- [Partners & Supporters](https://sior.com/partners-and-supporters/partners)
- [SIOR Foundation](https://foundation.sior.com)
- [Contact](https://sior.com/contact-us)
- [MySIOR](https://my.sior.com/home)
Back to Top
© Society of Industrial and Office Realtors®, all rights reserved.
[twitter](https://twitter.com/SIORglobal) [facebook](https://www.facebook.com/SIORglobal) [linkedin](https://www.linkedin.com/company/sior/)