Millennials, young adults born between 1978 and 1996, are the new target for most marketing campaigns —in all industries. Baby Boomers have retired; no[..]
08/25/2016
7 Steps to Content Marketing
Many office and industrial real estate professionals are notoriously bad at content marketing. Content marketing is the story behind your listing (or the[..]
08/17/2016
CRE Prospecting in the Digital Age: How to Land Leads
There are a lot of changes going on in CRE that are inextricably tied to the evolution of technology. The digital age is bringing with it a new culture, a[..]
08/04/2016
Blending Hi-tech and Hi-touch
Don’t Blink! Was it just yesterday we were standing in front of a building, waiting for a broker or client to show up and inspect our space? No cell[..]
07/28/2016
New Industries and the Spaces They Occupy
This October in New York City, during the SIOR Fall World Conference, SIOR, in partnership with the MIT Center of Real Estate, will be offering a program[..]
07/26/2016
A Helpful Hack for Dealing with Information Overload
Information and knowledge are two important ingredients in today’s business world. But how to keep up with the latest news and technologies that are[..]
07/14/2016
Working with Salesforce, VTS, and Hightower
In the beginning of the year, I started using Salesforce and Hightower leasing management platforms. Recently I have uploaded and switched from Hightower[..]
06/16/2016
The Last Mile Delivery Landscape in 2016 and Beyond
In today’s ultra-competitive retail marketplace, no retailer can afford to sidestep the challenge of last-mile, same-day delivery. Even minor improvements[..]
06/09/2016
Financial Technology: The Fintech Revolution
A few weeks ago, 60 minutes discussed how one sector of our economy after another is being disrupted by new apps and technology. We have seen the change[..]
