It’s such an exciting time to be in CRE tech. So many amazing products and services on the market. So many really smart and dynamic founders and[..]
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Creating an Effective CRE Email Marketing Campaign
Every listing broker is looking to find an effective way to promote their listings and keep in contact with the pool of tenants and buyers in their[..]
Integrating New Technology into Your Daily Routine
With the rapid advances in technology, the drive to stay ahead of our competition to retain and grow our customer base is becoming a bigger part of our[..]
Charity Begins at Home
My wife and I have family in rural America. When I tell them that my main business is representing healthcare organizations and governments in real estate[..]
New Fall Issue of the SIOR Report Now Available
SIOR’s dynamic quarterly magazine addresses the concerns of industrial and office real estate practitioners. Articles by industry experts focus on topics[..]
The Marketing Strategy that Will Build Your Business
I get it. Most commercial real estate professionals don’t really enjoy self promoting. It’s considered a waste of time by some and too egocentric by[..]
5 Ways to Help Office Clients Rebrand Their Asset
Millennials, young adults born between 1978 and 1996, are the new target for most marketing campaigns —in all industries. Baby Boomers have retired; no[..]
7 Steps to Content Marketing
Many office and industrial real estate professionals are notoriously bad at content marketing. Content marketing is the story behind your listing (or the[..]
CRE Prospecting in the Digital Age: How to Land Leads
There are a lot of changes going on in CRE that are inextricably tied to the evolution of technology. The digital age is bringing with it a new culture, a[..]
Blending Hi-tech and Hi-touch
Don’t Blink! Was it just yesterday we were standing in front of a building, waiting for a broker or client to show up and inspect our space? No cell[..]