SIOR’s dynamic quarterly magazine addresses the concerns of industrial and office real estate practitioners. Articles by industry experts focus on topics[..]
09/01/2016
5 Ways to Help Office Clients Rebrand Their Asset
Millennials, young adults born between 1978 and 1996, are the new target for most marketing campaigns —in all industries. Baby Boomers have retired; no[..]
08/25/2016
7 Steps to Content Marketing
Many office and industrial real estate professionals are notoriously bad at content marketing. Content marketing is the story behind your listing (or the[..]
08/17/2016
CRE Prospecting in the Digital Age: How to Land Leads
There are a lot of changes going on in CRE that are inextricably tied to the evolution of technology. The digital age is bringing with it a new culture, a[..]
08/04/2016
Blending Hi-tech and Hi-touch
Don’t Blink! Was it just yesterday we were standing in front of a building, waiting for a broker or client to show up and inspect our space? No cell[..]
07/14/2016
Working with Salesforce, VTS, and Hightower
In the beginning of the year, I started using Salesforce and Hightower leasing management platforms. Recently I have uploaded and switched from Hightower[..]
04/05/2016
Ethics in Commercial Real Estate
Holding a license as a real estate professional carries with it an important duty and responsibility to protect and promote the clients best interest.[..]
02/25/2016
Industrial Real Estate Profits
The current cycle is being propelled by three major conditions: Space Scarcity, Capital Markets Pressure, and Rent Surge. Market dynamics are still very[..]
11/23/2015
Commercial Property Curb Appeal and LEED Credits
On the HGTV show, Fixer Upper, Chip and Joanna Gaines help homeowners pick the worst house on the block and make it as beautiful as its nearby[..]
09/24/2015
New Fall Issue of the Professional Report Now Available!
In this fall edition of the SIOR Professional Report magazine, SIOR members, expert commercial real estate brokers around the globe, share their advice[..]
